From the Troll Busters website:
"TrollBusters provides just-in-time rescue services to support women journalists, bloggers and publishers who are targets of cyberharassment. We use our virtual S.O.S. team to send positive memes, endorsements and testimonials into online feeds at the point of attack. We dilute the stings of cyberbullies, trolls and other online pests to support you, your voice, your website, your business and your reputation."