Make sure your facts and assertions are bulletproof. Look for subjects and issues that no one, not even the most ardent gun-rights activists, can dispute. Make your story about people.
Resources for Homicide & Mass Shooting
Family members of those killed in some of the deadliest mass shootings in U.S. history have issued a challenge to 150 media executives nationwide, urging them to change the way they report on perpetrators.
Following the 2011 Utoya shooting in Norway, journalist and researcher Trond Idås teamed with researcher Klas Backholm, and found that journalists who felt that their reporting may have caused harm were at higher risk for PTSD.